This consumer retail project was launched at the same time as the promotion for the 'Over the Hedge' film in Australia. AMD provided the computer proccessing power in conjunction with HP hardware that was used to create this DreamWorks film. AMD wanted to create a tie between the technology used to create the complex 3D rendering and their powerful new X2 Dual Core PC's. The Outdoor consisted of airports across and Australia and New Zealand. We also ran metrolites and superlights across CBD locations.

Outdoor Poster NZ Airport

The print media was concentrated across five airline and twelve mainstream publications and the point-of sale material was distributred to more than 1000 stores across Australia and New Zealand including Harvey Norman, Good Guys, Retravision, Myer and more.

Outdoor Superlight

Online media consisted of mainly large consumer sites including smh online, news.com and nineMSN. The creative for this project was completed in 4 weeks, we had a frantic lead time of 8 weeks to get everything designed and in-store across Australia and New Zealand.

AMD banner - these were shown acoross major portal sites in AU and NZ in multiple sizes, Flash and Gif