Paper Scissors Rock, an animation production company, was formed by an experienced Producer - Carolien Foley, and an equally experienced Animation Director - Norman Yeend. They decided to go out on their own to move into the Asian market. Their brief was to visually convey the animation side of their company, gain hi-impact and set themselves apart from other production companies.

PSR logo - 2005

Once the logo was created, then we moved quickly to promote their services, to agencies they had identified as potential clients. We wanted to avoid the expense and waste of sending showreels to each of these targets and decided on a postcards with a teaser that linked to the website. On the site we built anyone, whatever the location, can quickly download/view their current showreel.

The graphic logo continued consistently through their stationery, website, business cards and throughout their showreel. Within 2 weeks of completing and launching, PSR film had more than 4 leads and a meeting with Sacchi and Sacchi Australia.

PSR Film Site