This creative campaign came from a client with a clear goal to use direct mail, to make a real impact at a CEO level. Traditionally MLC host a dinner as part the Financial Industry conference, held in Sydney, Australia each year. MLC business competitors often host their dinners on the same evening and traditionally there is a rivalry to get the top clients there. This 3 part DM piece was based on a 'Gentlemans Club' theme. It contained a mailer, an invitation with an individually numbered keyring for each attendee to flash to gain entry and areply paid RSVP card.

MLC Direct Mail - Packaging left, invitation right 2005

MLC oversold their seating at this event and we had numerous calls regarding the deep velvet flocking that covered the inside of the invitation!

MLC Photograph of Invitation