Living Turf are an emerging company that specialises in products for commercial turf managers - this covers an industry as diverse as management of major sporting fields like the SCG, MCG (Sydney and Melbourne Cricket Ground) right the way through to local councils and major golf courses. Living Turf is the parent company and our first job was to develop MatchPLAY a sub-brand promote their own technical products.

MATCHplay logo - 2003

Once the logo was created, we then worked over the next two years developing a range of product labels that would differentiate them in the market from their competitors.

MatchPLAY products 2003-2005

Below are example of some of the MatchPLAY group of branded products.

Turf managers are presented with so many dull looking products, the bright, modern feel of MatchPLAY products helped to support their technical excellence.

Examples of MatchPLAY packaging 2003-2005

We launched the MatchPLAY quarterly newsletter in 2003. The goal was to educate the target audience on the type of products available and, technical issues associated with the maintainence of turf. There are interviews with industry players and testimonials on different products contained in this newsletter.

MatchPLAY Quarterly newsletter

Living Turf, also sell and promote produts from other manufacturers. They needed to get their product information out to potential customers in a simple and fast way. After consultation we worked to develop a website that is fast to update and provides more depth on product than our single page newsletter would cover. The eventual goal for their site is online ordering by end of 2005.

Livingturf.com