This creative campaign was developed to promote 'Axiss', (an Australian Government body that promotes investment from overseas into Australia). Axiss produce monthly statistics on Australian business and domestic demographics. We presented creative that emphasised the most interesting statistics on the quality of life for expats and used Australian Tourist commission images of Australia to support these statements.

Advertisement for New York Post 2005

Axiss provide a comprehensive online rescource where Finance Industry experts can download free Australian statistics. These figures can be used to suport their case for local investment. These ads were planned to run in the New York Post and other wealthy financial specific markets.

Additionally, a direct mail campaign targeted at specific financial industry contacts would provide the details of how to access the information.

Axiss 4 panel direct mail brochure