AMD were keen to engage their reseller base this year with revised Point of sale materials. Zzarg were engaged as designers and also to provide content direction. There was research completed into the types of space that we could occupy and the types of materials including their durability. Eventually we created an A5 flipchart, wall posters, monitor toppers, adhesive floor tiles, screen savers and wallpapers, a 'How to sell' series of cards that hangs from an AMD lanyard and a master merchandising document to display to resellers the best way of dressing their sometimes crowded spaces.

AMD POS 2006

The design of the elements was completed in less than 4 weeks and printed and distributed to 2500 resellers within 9 weeks.