Late last year we launched the first joint campaign for AMD and DreamWorks. AMD supplied the computer hardware used to create the movie ?Madagascar?. Elements of this campaign included a world-wide online competition, flash banners, full page advertising, point-of-sale and PR components.

Madagascar Poster

We also worked with HP to create brochures, posters and flyers in Harvey Norman Stores, where we could promote the AMD brand and also leverage the tie in with the computers used to generate the movie. HP systems were displayed in store in a specific area with monitor-toppers generating attention. Shelf strips and posters were also used in designated stores.

Madagascar Topper

AMD and HP exceeded their sales targets for this program and we enrolled over 15000 competition entries.